У статті репрезентовано нові підходи до поглиблення мовопізнання й витончення досконалості фахового мовокористування студентів нефілологічних факультетів, формування у них комунікативної професійно орієнтованої компетенції, розвитку критичного, творчого мислення та збагачення індивідуальної мовної пам’яті.
 
In the article new approaches to deepening of language studying and sophistication  of professional languge using by students of non-philological faculties, forming of their professionally  oriented communicative competence, development of critical, creative thinking and enrichment of  individual linguistic memory are represented.  In order to improve speech and language creative professionalism of students of non-philological  departments we are rendering more active such basic criteria as originality, productivity, flexibility,  the ability to discover and formulate problems, production of different ideas during difficult and deregulated  situations, the ability to improve a subject, the skill of solving problems using analytical and  synthetic transactions. For this purpose we use such forms of work as accomplishment creative tasks,  introduction educating and creative games, problematic approach, usage of technical means of studying,  individual method of approach, independent work etc.  Speech and language creative competence of a personality (meaning the conception of creativity  as the universal creative ability) is not only the capacity for self-analysis and self-control, but also the  ability to use the most optimum idea and possibility among large number of them taking into account  the concrete situation of communication and complement it according to one’s own outlook. Because of  that, educational and research work during the Ukrainian Language for Professional Communication  classes should be directed to enrich students’ methodology of research work, encourage the development  of independency, creativity, the intellectual ability of individuals, personal and professional selfdetermination,  it should become a remarkable stimulus to further efficient scientific research and lay  the foundation for using it in practice.