Abstract:
The article partially deals with the peculiarities of epidemiological discourse and the creation of secondary names (COVID neologisms), which have not been covered much before. In particular, socially significant innovative phenomena are described: the total transition of COVID-neologisms to an active commonly used lexicon, semantic and structural changes of epidemiological discourse through destructive influence on doctors and ordinary citizens.
It was found that the main reason for the rapid dynamics and specified structural-semantic changes of epidemiological discourse and the creation in its environment of secondary names is a regular negative neuro pragmatic stimulation of protective mechanisms of the human psyche in complementary external (situational) conditions.
The methods for elucidating these patterns were sociological observations of live drug speech; word-formation, semantic, pragmatic and comparative types of analysis and establishment of neuro pragmatic presupposition by extrapolation methods.
The study was conducted on a limited sample of physicians of two specialties contrasted by neuro pragmatic parameters (epidemiologists and dentists). A total of 18 respondents. Therefore, the results of the study are framework, demonstrative and require extension in the mode of lexicographic and discursological expeditions, followed by the analysis of a sufficient number of linguistic phenomena.
The international significance of the article lies in the fact that the authors have chosen the almost undiscovered problem of metamorphosis of epidemiological discourse at the intersection of linguistics and neuroscience, which encourages scientists to pay attention to the complex causes of the hypertrophic development and spread of epidemiological vocabulary and discourse in general.
